Do you suspect that your business doesn’t have customer trust? It’s essential to address these issues and find ways to repair your business-customer relationship.
Why It’s Important
David Jones with Cybersecurity Dive reports why customer trust is becoming a CISO (Chief Information Security Officer) priority. Jones explains that “trust is becoming one of the most important aspects of the chief information security officer role and the success of a modern company, according to Jeff Pollard, vice president and principal analyst at Forrester.” And it makes sense – would you frequent a store or brand that you don’t trust? But the benefits of having customer trust go beyond purchases.Trust also comes in handy if you happen to mess up on an order, have a faulty product, or make a mistake. Pollard reveals that “online adults are three times more likely to forgive brands they trust for product or service mistakes than those they don’t trust.” There are many more reasons you should foster customer trust, but after learning about two big ones, it’s time to start building customer confidence in your business.
Gain Trust
So, how can you gain customer trust? According to Jay Fuchs with HubSpot, there are five ways to gain the confidence of your customers:- Provide top-notch customer service
- Share positive reviews and testimonials
- Be honest and transparent
- Ask for and act on feedback
- Be reachable
Following these tips should significantly boost to your customers’ trust and make you a credible business from other’s perspectives.
